Daniel Defense Cryptic Ad For A New Bolt Action Gun

Another neva bin dun Befo product to talk about at SHOT show 2019:

I realize the video is just a “teaser” according to the title, but wow the contrast was bad and the video in general is quite cryptic.  I guess that’s the point though.  Daniel Defense KNOWS how gossipy piehitters are; they will be on the phone texting to their buddies like “Bruther, you up?  I got this Daniel Defense email blast and I can NOT for the life of me figure this damn thing out.” Then they will pass it around through the piehitter community until someone makes a post on ARFcom about it and one of the smarter of the bunch puts 2 and 2 together on the bolt gun thing.

I find I have the opportunity to repeat myself a lot on this blog… I’ll save a repeat rant regarding how I don’t “get” how it’s possible so many companies can be in the AR-15 game in 2018, and seem to be actually selling $3000+ rifles and thriving.

Is Daniel Defense’s brand strong enough that the piehitters are going to want this bolt gun?  Is this an attempt to break into the fudd “the 2nd amendment is for hunting” crowd, and then once they know the brand you hit ’em with a coupon code for an AR-15 and tell them they can shoot deer with it too?