Smith & Wesson – Empowering Americans Who We Are Promo Vid

They did a nice job on this:

Not all that much happens in this video, but it portrays the vibe of quality and employee dedication.  I fully realize this blog is a “marketing appreciation” vid a lot of the times;  It is what it is.. I appreciate good marketing.  Until less than a decade ago the firearms industry was rife with unbelievably poor print and video marketing from both small and gigantic companies.  This has definitely got a lot better over the years, since more of these companies have realized the importance of building a brand on social media.  The current consumer isn’t boomers who only read NRA weekly in print (or whatever tf they call it), and take it as gospel.