First came a concept drawing by IWSE Zhang…

Then the insanely talented 3d artist Vitaly Rush brought it to life in 3D inside Blender:

Applying the textures:

The final product:

Wow.  Blows my mind Vitaly only has 282 subs on YouTube and 1000 on Instagram.  Well, if he doesn’t already have a high paying job with a major game studio, I’m sure he’ll have one soon enough with a portfolio like that.

Thoughts? I think it goes without saying, but Pringles should literally make that gun in real life as a marketing stunt. Negotiate to pay the artist and the modeler a decent sum of money and boom.. done. Big brands get handed stuff on a silver platter every single day, and 99% of the time they are like “Nah… lets just spend boat loads of money on a dumb commercial no one will want to watch that’s normie standard big brand garbage, and has absolutely zero viral potential.” At least smaller brands are more accepting of consumer generated content. To be clear, Pringles would absolutely think the gun was the greatest thing ever, if Wieden+Kennedy made it and charged them $800k.