Guns Are Simple On The Surface

An emo look at guns and their function:

The concept and process of shooting a gun is amazingly simple, point and shoot. That may be the only simple thing about it. Our goal here was to take the simple concept of shooting an aluminum can in the woods – almost any gun owner’s childhood experience with their BB gun – and go deeper into what shooting a gun can be. Josh, the talent, narrates about the complexities that guns bring, whether societal, mechanical, or even personal. There is a linear storyline of Josh and the bullet. He takes a moment to think about this piece of lead that he is about to send downrange, and we go back to the beginning. From the melting and casting of lead, to the absolute detail that is involved in creating ammunition. The process in itself is complex and gives visual understanding that it guns are simple on surface, but only that.

So emo.

shooting-targetGuns aren’t “too simple” though I guess because the gun fails to ever fire.  This is likely due to to the fact that around 1:40 he’s loading cartridges which don’t have primers into the magazine… *CLICK – NO BANG*.  OOPS! ;)

Despite the obvious oversights, I enjoyed watching though.  Thoughts?


11 responses to “Guns Are Simple On The Surface”

  1. Starvinpilgrim Avatar

    He could really use a stronger more stable loading bench.

  2. Jim Jones Avatar

    CZ SP01 for the win!

  3. ComradeGarcia Avatar

    I’ve never seen something so pretentious in my life.

    1. Hard_Harry Avatar


    2. I don’t know about pretentious. He was trying to express a complex set of thoughts in a clear and methodical way. Maybe the music was pretentious? Or maybe you’d prefer that he blew shit up while his buddies raised a hoot and a holler?

  4. Uhhh. OK.

  5. Jonathan Avatar

    I liked it a lot. It was pro gun without being over the top. He is the opposite of what the left wants the world to imagine all gun owners embody. I think that was the whole point.

    If one lib watches this video and goes…”hmm maybe my blind unwavering view of all gun owners isnt 100% accurate” then mission accomplished.

  6. Only clicked because CZ.

  7. Squirreltactical Avatar


  8. I enjoyed it, was very poetic.

  9. CZ not the only gun featured in this video! You can also see a S&W M&P Shield on the table in one scene.