Glock – Serious Business

Glock’s new ad directed toward Law Enforcement:

Interesting target market… I didn’t think there would be an American Law Enforcement officer that didn’t already know about the benefits of Glock.

Maybe Glock is losing market share to S&W and other polymer pistol manufacturers and they figured this would be a good way to win some of it back? I don’t know where exactly they are showing this commercial…  just YouTube? Maybe it’s on TV as well?

It would have been funnier if the commercial ended with the guy farting on that little ginger’s head. hahah hey? hmmm… what a useless page.  All that’s on there are 10 safety rules!  Why not just put that on the regular Glock site and drive traffic (buyers) there? *shrug*


25 responses to “Glock – Serious Business”

  1. “It would have been funnier if the commercial ended with the guy farting on that little ginger’s head. hahah”


  2. Panda One-One Avatar
    Panda One-One

    About to sent a ton of hate mail to the producers of the video due to the fact that at 0:25 the American Flag is facing the wrong direction!

    Come on guys, out of all the folks involved in the video shoot no one else had another OD “correct direction” flag. Heck I would have settled for a switch to the left shoulder….

    I could go on for days about how much this gets under my skin…. Maybe it’s just “them” still smelling defeat from Dubya Dubya Two. Well played Austria, well played. *slow clap is heard off in the distance

    Titty Sprinkles – Discuss

    1. Bryan Avatar

      I think the flag thing is pretty prevalent in civilian agencies; who don’t know the stars are supposed to point forwards. I’m sure civilians see the right facing flag and assume the military is crazy (I know I think that on occasion, before I catch myself).

  3. JohnTheBaptist Avatar

    You would be suprised. The town where I live in only approves the Sig-Sauer P226 for its police force.

  4. Being that the Gen 4 is a backwards step from the Gen 3 while at the same time S&W listened to all those complaining Glock owners and built the pistol they really wanted, yeah, I’d say Glock knows it’s in trouble.

  5. Mission? Writing tickets is a mission? If I were a cop I’d be embarrassed.

    If I were leading Glock, I’d swap out the sales and marketing slugs for pros and re-connect with the LEO community.

    If I were leading S&W, I’d keep doing what they are doing to unseat Glock in LEO.

    Full disclosure: I have many Glocks, and no S&W.

    1. Kevin Avatar

      I’m pretty sure cops do a shit ton more than write tickets…

  6. Al T. Avatar

    Interesting. Glock F’ed up the Gen 4s and late model Gen 3s with extractor/ejector problems. Word is getting out and they make a video? Clownshoes. Glock takes an iconic product and breaks it. Way to go….

  7. dave w Avatar

    Would have been better with the fat old cop (think sully from 3rd watch) sitting at home on the lazyboy in front of the tv eating junk food and saying, ‘everytime my glock malfunctions i go to the gym and work on my self defense skills’ then belching and reaching for a beer. THAT would have been a good video.

  8. As I watched the video I kind of just sat there for a second, watched it again, and then LMAO! Glock get the fuck out of here. I love my Glocks but this video is comical at best.

  9. Frank Avatar

    Kind of depressing that any company would say their product literally gives one “confidence to live” their life. Horse-shit.

    It’s horse-shit for any company to do that, especially when their pistols can be bought for around 450~. I guess next time I’m on a date at a broad tells me she wants a 500 dollar+ Louis Vuitton bag, I’ll tell her to “buy a Glock for confidence instead.”

    1. Danny Avatar

      When I was still an LEO, I carried a Glock for my duty weapon. But my confidence came from Viagra and Depends- No worries, regardless of the “duty” call.

  10. BBJones Avatar

    Didn’t like the second to last scene where the presses the slide release to “chamber” a round and and then holsters, presumably to go out on duty. How about chamber checking? The first one is the most important one. I would be damn sure one was in there before I had the “confidence to live.”

    note – I realize there is a loaded chamber indicator but you should be visually be confirming and it takes an extra 2 seconds.

  11. pop n fresh Avatar
    pop n fresh

    If there’s one thing I love it’s portraying cops as a military style force…………………….makes them so much more approachable when I see them.

  12. Calling it a “mission” instead of protecting and serving? Check
    Military uniform? Check
    Tacticool military gear? Check

    And so the militarization of our American police force continues …

    Seriously, if you can’t tell much of a difference between a police officer and a soldier then that’s disturbing. Take away the badges on their uniforms and see if there’s any distinction.

    Here’s a quiz, to show how far we’ve gone:

    1. Church Avatar

      Pretty much my thoughts exactly.

    2. I was able to tell most apart since I know what both foreign and US military uniforms look liked. Some of them I guessed based on the weapons they had. I got one wrong were the cop had an M60 and an AT4 on the side of the vehicle.

    3. 17/21.

      #7, 11, 12, and 13 wrong (in retrospect, the black helmets and balaclava should have been dead giveaways)

  13. I had an early gen3 G17 that I really liked. Carried an early gen 3 G22 when I was a town cop (before going back to the Army). I liked both of them but LOVE the M&P line. I can’t wait for M&Ps to have funsticks and all the gucci gear that Glocks do.

    My current CCW is an M&P9c (boooo Shield. 8rds vs 13rds at the price of an extra .1″). I’m looking to add an M&P45 some time down the line and get back into IDPA.

    That’s a very long-winded way of saying, yes, Glock is in trouble over the gen4.

  14. DaveP. Avatar

    Ya know what would give me “confidence to live”, Gaston?
    Progressive improvements.
    Not just a new grip stippling pattern, either. Maybe something like a S&W-esque fieldstrip-without-having-to-pull-the-trigger lever. Or (gasp!) ergonomic improvements.

  15. Glock needs to be sweating. There’s competition now for their niche, and that competition has their shit together.

  16. Critter Avatar

    After Gaston retired (and bought a trophy wife) the new blood decided that his frumpy old design needed a new look and we got the gen 4. and we see how that worked out. S&W has capitalized on the stumbles of Glock Inc and cut into their market share somewhat, so we get commercials now. i really hope we can clone Gaston.

  17. This commerical would have made more sense if the script called for a beat cop. A SWAT guy’s primary weapon of trust isn’t going to be his pistol, it’ll be his longarm.

  18. Sendarius Avatar

    Anyone remember the S&W Sigma?

    Local PD bought a bunch of them – S&W ended up replacing the lot, because ALL of them broke.

    Moral of the story: All gun companires mess up on occasion. Glock went from good to bad, S&W went from bad to good – at least in the polymer-framed pistol product range.

  19. Im sopossed to believe this guys a cop? Well it’s a good thing he’s taking training classes, maybe someone there will teach him how to hold a modern pistol ie; not using a teacup grip and thumb over thumb. (come on Barn give me the bullet) holy crap that guys work space is three feet from his face and then no chamber check either?