Tag: marketing

  • Does Glock Give You The Confidence To Live Your Life?

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    ENDO-Mike
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    Another commercial from Glock: Everyone knows I love glock, but it’s become obvious that the Glock marketing department recently bought a digital SLR and learned about Adobe After Effects… or were sold the idea by a external marketing firm.  Both commercials so far were quite pointless. (the first one is HERE if you want to check it…

  • Glock – Serious Business

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    ENDO-Mike
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    Glock’s new ad directed toward Law Enforcement: Interesting target market… I didn’t think there would be an American Law Enforcement officer that didn’t already know about the benefits of Glock. Maybe Glock is losing market share to S&W and other polymer pistol manufacturers and they figured this would be a good way to win some…

  • Siberian Tiger Poachers – What It Feels Like To Get Shot WWF Ad Campaign

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    ENDO-Mike
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    Since the shirt isn’t going to have any effect on the actual poachers of the tigers it seems like a pretty poor marketing campaign. I really expected more from Leo Burnett , the famous advertising agency that apparently did this for the World Wildlife Fund (WWF).   I suppose it might work alright to generate…

  • Buy A Solar Power System – Get A Gun

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    ENDO-Mike
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    Good to see gun related promotions are still around: Now you can be armed, environmentally friendly, and off the grid in one easy purchase. Bland Solar has offices in Bakersfield, CA and Durango, CO if you want to take advantage of the offer. Hat tip: Consumerist

  • Miller Light Offers Their Beer With A Rifled Neck

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    ENDO-Mike
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    Rifling on the inside of the neck of a beer bottle?  Sure why not… Miller came out with this new “Vortex” bottle to try and boost sales according to an article at Brandweek. I have my doubts that it will make Miller Lite taste any better.. but I definitely will buy a 6 pack at…

  • Ammunition Marketing

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    ENDO-Mike
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    The New York Times has an interesting article on target marketing in the realm of Ammunition. In the article they mention how the use of TV ads, fancy packaging, webisodes, and celebrity endorsement have worked when creating a new “brand” of ammo. The article focuses on Alliant Techsystems (ATK) and their fancy marketing with their…