Tag: atk

  • Ammunition Marketing

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    by

    ENDO-Mike
    in ,

    The New York Times has an interesting article on target marketing in the realm of Ammunition. In the article they mention how the use of TV ads, fancy packaging, webisodes, and celebrity endorsement have worked when creating a new “brand” of ammo. The article focuses on Alliant Techsystems (ATK) and their fancy marketing with their…