I can tell Sig definitely expects us all to yell out the standard “Hell Ya BrUther” at some point while watching the video:

Yea they seriously called this new AR-15 they are pushing the “Tread”.  Hitting us with that long snake USA flag logo.  Man, the pie hitters are going to love this one.

Oh puke 🤮, if you click through to their Tread website, they are really selling it as the every-man-and-woman’s rifle of choice.  In the looping top video on the site there are girls riding horses, mountain biking , throwing hay bales, dudes running, driving tractors, splitting wood.. a business man, and on and on.  How 2018 of them haha. The video is not breaking any ethnic diversity records, but it’s diverse enough to probably not elicit angry comments about that. If you click through to see the comments on the YouTube video, they are getting cooked… well more like sautéed slightly.  Free smoke, free smoke ayeeeeee. And we have my dude (I don’t actually know this guy) Kalashnikyle who came through with the ill “HE”LL ya BorTheR” comment. Monica hehehe *in an extremely Denzel Washington training day voice*.

A bit further down on that tread website the actual sentence “THE RESTLESS SOUL WITH A WILD HEART” appears.  Then “Mountain air and the feel of a saddle beneath her keep Maggie on the hunt, her TREAD makes sure she’s ready for anything.”  oh my god please get this girl a trenta pumpkin spiced latte, some ugg boots, a Browning logo tattoo for her wrist, a “girls hunt too” sticker for her Jeep, and a “live laugh love” sign for her home.

Don’t get me wrong, the gun looks fine… I’m just not sure why it exists.  Is there still a flourishing AR-15 market?  I know I’ve raised that same question in the past a few times as well… I just don’t get it.  Who is buying all them?  Is there any market share left to steal from anyone else in this realm?  I’ll just go out on a limb and predict that Sig Sauer has the luxury of doing something just because (even if it’s maybe doomed from the get-go to make no money), basically to have a dog in the fight and continue to expand their lineup.  Their regular day to day sales through their vast dealer network + that $580 Million army contract tells me they probably aren’t hurting.  Who knows though, I’m sure when you employ a bajillion people and have expensive buildings, expensive equipment etc.. money disappears quick.

Thoughts?  You hoping they are drop safe? *you know I had to do it to em* 😂

Gat tip: Tom