WaT?

It’s not April 1st… this video was posted on September 30th.  Beer coolers?  Like… I guess that’s cool?  When I asked for innovation in the gun industry, I wasn’t expecting former industry LeAdErS to pivot to beer coolers.

I never really understood the whole LUXURY COOLER movement.  I guess like anything it was driven mainly by marketing.  As usual I didn’t buy into it, and got a Ozark Trail soft cooler from Walmart a few years ago when I needed a new one.  Shocker of the century, but it’s still functioning perfectly fine doing the hard work of keeping the road LaCroix and SpinDrifts cold.

The 6 pack Knights Armament cooler is $50 and the 12 pack one is $110 over on their website.  I actually thought they would fleece the tactibois for like triple that… the current price is very reasonable.

Thoughts?