Because raising the visor of your regular hat up 1/4″ to accommodate your sunglasses IS DEFINITELY NOT AN OPTION you pleebe:

The S C I E N C E behind the notch:

I’ve mentioned this before, but Paul (the guy in the video) at Notch actually emailed me to thank me for the first post I made fun of them on, and asked if I wanted to link up for a giveaway.  Maybe someday once I quit traveling so much, if he’s still interested.  He’s one of the handful of people to actually embrace a roast post, rather than lose their mind over it (like some people do), like it actually matters what I think.

Maybe I’m the only one that’s absolutely shocked this is actually still, or ever has been a “thing”? I must be… because they have been around since at least 2013 and their lineup is looking ROBUST, fam.  Like I said before, I’m happy for them and the NOTCHos (what I just nicknamed their customers… you can have that one for free Paul 🤘😎).  6 years later, and I’m still disappointed they don’t have Notch underwear.

Thoughts?