Sig Sauer Is Really Delivering With The TREAD Commercials

MIL-STD-

😂😂😂 another certified classic:

0:19 – “Because nothing worthwhile is ever handed to you.  You have to come and take it.”  AHAHHAHAHHA this is already too much.

These really just check all the cringe boxes, it’s incredible.  I feel like if I went off the grid for the period of time that these were rolling out, I’d be getting emails and DMs like “Hey Mike, first off are you Ok?  Second, did Taurus consult with you on those Tread commercials?  Shit’s wild bro.”

0:38 – Such a lifestyle gun.  Do you like shooting pool and smoking fat stogies with the fellas in loft, after you asked your girlfriend if she could pretty please go have a coffee or something with one of her friends?  Then this is the rifle for you.  Oh and the girlfriend didn’t leave… she’s in the other room “reading a book” (Translation: eavesdropping on what you guys talk about when she’s not around).

0:36 – Imagine showing up at the shooting range with your Tread… in a Tread case… while wearing a Sig Sauer hat, donning your Sig Sauer ear pro then to top it all off you close your eyes on each shot?  COULDN’T BE ME.

Oh and the title?  “Soul of the city” … Coincidence? Or is that because he’s black?

Thoughts?  You can check out my other Tread video critiques here if you wish.

Oh and for anyone who cares, I will not be attending SHOT show 2019.  It’s nice to hear from you guys who asked if I’m going in the emails and DMs… I might have to check it out someday.  ENDO commenter JZStudios mentioned that I should, and do my signature style (but in VLOG form) live at the booths.  I actually like that idea a lot and I think I could do a decent job of it, but my only hesitation is that on the internet I can say “this is trash that is trash, everything is trash at your booth and your marketing sucks”, and a lot of you guys laugh and some companies that have a good sense of humor about themselves laugh… but I feel like would be NOT well received in real life.  I’m talking Borat levels of booth people and CEOs being uncomfortable.  I don’t know… I’ll give it some thought between now and the 2020 show.