This made me go “hehe”:

I’m just glad 5.11 can do cute little videos like this and not take themselves too seriously.  Maybe I’m the only one that finds this type of marketing a bit refreshing though?  Most other gun related brands keep trying to convince me what an ALPHA SHEEPDOG I’ll be if I buy their products, and it gets exhausting *cough Springfield Armory* *cough Sig Sauer*.

Thoughts?