According to their promo video:

They did a nice job on the video.  Makes me want to kick a door down and shoot something, and carry a badass rifle on a hike in a snowy environment (then shoot something).

It was refreshing they decided not to use the standard dubstep type music.

Thoughts?  Correct me if I’m wrong, but isn’t Daniel Defense one of the few companies that actually pride themselves in making standard but consistently good quality AR-15s?  No fancy or flagrant extra skeletonized bullshit like a lot of companies are doing to try to gain market share / be relevant.